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Google Analytics is an app for the business oriented individuals who are trying to build their business through an online audience. In the modern time and age, the role of the internet in marketing and business is undeniable. Many fast-forward company owners are shifting their exposure and audience towards websites and social media platforms. Google Analytics is an app that can help you evaluate exactly how you are faring in this matter. Free to download, you can get this app from the Google Play Store.
Powered by Google itself, Google Analytics is a simple to use app for those who know their work and numbers. It might not be the simplest app to understand for those unaware of how business and traffic works so the target audience of Google Analytics is strictly based towards people in the business and marketing industry particularly online marketing.
Google Analytics does exactly what its name says – it analyzes your website’s data and produces a comprehensive report for you to follow-up on and evaluate how your business is faring. The app hosts several features to meet these objectives. Starting off with key metrics displayed in every report. These metrics are all numbers that denote how well your website ranks currently and if it has improved its position compared from before.
The app gives appropriate bounce rates for different channel grouping including social grouping, organic search, direct search, paid search and referred from another website. This lets you in all your strengths and weaknesses so that you can work to improve your online presence.
Google Analytics also shows a complete report of the revenue your website has been able to accrue for a selected time interval. It also includes a value of transactions and specific revenues by device category. This means you can see how many people logged in to see you website through their desktops, mobiles or their tablets.
Furthermore, you can also compare data ranges and apply segments in the Google Analytics app along with monitoring real-time data. The real-time data is a good estimate of how the traffic works on your website.
Additionally, this free to download productivity tool by Google lets you make things more customized and tailored to your individual company’s requirements. You can devise a complete report with your own selected options and change around with how the report will come out. This includes building your own report with any combinations of metrics, segments and dimensions that are important to you and your brands.
You can also save your reports for future follow-up and monitoring anytime you want.
Google Analytics is a pretty handy tool to have if you’re serious about your online website. It can help you improve majorly in your business if you know how to evaluate the reports and make the most out of them. The app design of Google Analytics is also pretty great and user-friendly. It is kind of complex when you first use it with all the numbers and key metrics but a good marketer should be able to know exactly how to tackle and understand the report.
Google Analytics is one of the top apps in the Business app category, which belongs to Google LLC. It's last update was on November 27, 2018 and it has been already downloaded 1,000,000+ times. On the app store it has now 93,912 reviews. After you get to Google Analytics page on the app store, click install & enjoy it.