Popular US-based food chain, Dairy Queen, now has an app on both the Google Play Store and the iOS store to bring patrons convenience and delicious food at the touch of their fingertips. But is this app as good as it advertises itself to be?
The Dairy Queen app does everything any other fast food chain app does: on this app, users can place an order, pay or find a physical store in their locality. All you need to do is sign up using your Google account, your Facebook or email and you’ll be instantly directed into the main home screen of the Dairy Queen application. You’ll also need to give the app your location access so that it can find a nearby store for you using its store locator feature.
At first sight, the app design is clean and intuitive. Unlike some food chain app, this one is easy to navigate around and discover the features it offers. The features themselves are pretty enticing too and will likely create hype for new users. The most important feature the Dairy Queen app offers and basically revolves around is singular: exclusive mobile app deals.
Here’s what you can do with these promotional app deals: you can redeem all the goodies from stores around you and get discounts on food that you love simply through your app. Plus, there’s a special Blizzard Treat of the Month Deal that you can avail through the Dairy Queen application as well. You can also get the latest updates of this Blizzard deal on the app. But there’s a dark side to these discount features and coupons.
Sadly, many users have complained that the Dairy Queen store in their vicinity does not abide by the deals and promotions offered by the official Dairy Queen app. This is quite a bummer because the core of this app is the coupons.
Take for example the spoon-reward deal. The app tells users to check-in with their visit to a nearby Dairy Queen store and ask the cashier in charge to award you with spoon points. These spoon points can then be used to order free food and more discounted goodies. In fact, you’ll only need about five to ten spoon points to get a free treat.
This, in itself, is an excellent marketing strategy which, if done correctly, can get many loyal customers and users of the Dairy Queen App rushing through the store doors. Unfortunately, this hardly ever happens. That’s because the app deals and coupons are only redeemable in certain Dairy Queen stores that might not even be near you. Most of these stores are in larger cities. So if you happen to live in a small town, there’s a slim chance you’ll be getting all those free goodies and spoon points.
This is quite disappointing for patrons who download the app just to avail these amazing deals and exciting treats of the month. Without making use of these promotional deals and features, the Dairy Queen app is pretty much useless for many users for all that’s left behind is a store locator and an option that connects you with the phone number to order and pay for your food purchased through Dairy Queen.
Dairy Queen is one of the top apps in the food & drinks app category, which belongs to International Dairy Queen®️. It's last update was on August 9, 2018 and it has been already downloaded 100,000+ times. On the app store it has now 800 reviews. After you get to Dairy Queen page on the app store, click install & enjoy it.